Marketing Department

  1. OBJECTIVES OF THE PROGRAM

Through this programs, the department has the objective of producing:

  • professionals who are capable of market planning, organizing, directing and controlling activities of private, public, non-government and government organizations;
  • professionals who can competently manage marketing, finance operations, human resource, materials, information resources etc.;
  • professionals who are responsive and effective in working with and through others as well as capable of making and implementing decisions;
  • professionals capable of searching and developing opportunities as well as tackling problems;
  •  professionals who are able to face the challenges of today’s and tomorrow’s highly complex and competitive environment.
  1. ADMISSION REQUIREMENT
  • The University College, in general, admits students based on the rules and regulations of the Ministry of Education (MOE) for higher education institution entrance.
  • Students transferred from accredited degree programs of other higher education institutions are eligible for admission on the basis of accreditation and reaccreditation guidelines of the MOE.
  • Students from diploma and TVET background are eligible for admission when they fulfill HE entrance as well as rules and regulations set by MOE
  • The University may use entrance examination as a screening method when the number of applicants exceeds the available spaces.
  • The University gives priority for female and applicants with special needs.
  1. 3.LIST OF COURSES

Major Courses

Course CodeCourse TitleCredit HoursPrerequisites
Mkt 201Principle of Marketing3No prerequisite
Mkt 202International Marketing3Mkt 201
Mkt 212Administrative & Business Communication3Mgt 201
Mkt 311Business Law3No prerequisite
Mkt 301Product Planning and Development3Mkt 201
Mkt 302Pricing Policy and Strategy3Mkt 201
Mkt 461E-commerce/Digital Marketing3Mkt 201
Mkt 312Customer Behavior3Mkt 201
Mkt 321Materials Management3Mgt 201
Mkt 322Marketing Research Method3Mkt 201
Mkt 312Service Marketing3Mkt 201
Mkt 342Customer relationship Management3Mkt 201
Mkt 341Import and Export Policy Procedure3Mkt 202
Mkt 442Seminar in Marketing3Mkt 201
Mkt 401Promotion Management3Mkt 201
Mkt 441Distribution Management3Mkt 201
Mkt 411Sales Management3Mkt 201
Mkt 412Advertising3Mkt 201
Mkt 421Entrepreneurship and Small Business Management3No prerequisite
Mkt 422Agricultural Marketing3Mkt 201
Mkt 431Marketing Information System3Mkt 201
Mkt 432Industrial Marketing3Mkt 201
Mkt 402Retail Management3Mkt 402
Mkt 451Brand Management3Mkt 301
Mkt 452Strategic Marketing Management3Mkt 201
Mkt 462Research Project in Marketing3Mkt 322
Total78

Related Courses

Course CodeCourse TitleCredit HoursPrerequisites
Mgt 201Introduction to Management3No prerequisite
Mgt 211Mathematics for Management3No prerequisite
Mgt 212Statistics for management3Mgt 211
Mgt 331Risk Management and Insurance3 Mgt 212
Acct 201Principles of Accounting I3No prerequisite
Acct 202Principles of Accounting II3Acct201
Econ 201Microeconomics I2No prerequisite
Econ 202Microeconomics II2Econ 201
Total22

Common Courses

Course CodeCourse TitleCredit HoursPrerequisites
Eng 201Sophomore English3No prerequisite
Psy 201General Psychology2No prerequisite
Civ 202Civics and ethical education3No prerequisite
ICT 201Basic Computer Skills2+3labNo prerequisite
Total10+3 lab

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